
The Dr HP Heineken Centre is the new centrepiece of Heineken’s global R&D network. More than a lab, it is the beating heart of Heineken’s innovation engine. This is where tradition meets transformation to shape the future of drinking culture. It is pioneering sustainable brewing and crafting the next generation of beers and drinks, including net-zero beer. The €45 million centre was opened by his Majesty King Willem-Alexander of the Netherlands in June 2025.
Today’s consumers are embracing new flavours, more natural ingredients and increasingly opting for low- and no-alcohol choices. The centre enables Heineken to innovate faster and smarter, create distinctive beers and drinks, improve brewing processes, and progress towards the net-zero brewery.
Heineken’s bold vision was brought to life with the support of Haskoning. Involved at a very early stage, we conceptualised the centre design, managed the project and contracts, and guided the execution of the project on Heineken’s behalf. Communications and stakeholder alignment helped ensure the outcome was practical, inspirational and fit for the future.
The centre brings together multiple aspects in a single location to promote innovation across every area of the value chain. Alongside cutting-edge labs and sensory research facilities, the building incorporates packaging innovation, a sample service centre, logistics and office support. The architecture embeds the building in the natural landscape integrating native plants and trees. Sustainability is embedded in the material choices and building systems.
The building’s central atrium connects all the departments to promote communication and interaction. Strategically located on the site of Europe’s largest brewery, the Dr H.P. Heineken Centre is close to Delft University of Technology. This strengthens Heineken’s links to top universities and global partners, accelerating breakthroughs in fermentation science, low- and no-alcohol innovation and developing natural ingredients.
The internal design is attractive and functional, with the flexibility to adapt to future needs. For example, the laboratories are designed in modular units and a backbone provides fixed points for gas supplies enabling them to be reconfigured to support Heineken’s dynamic research processes. Alongside R&D project management, we created the initial lab design and ensured the final result from the contractor met users’ working patterns and complied with specifications.
