
Jasper has put purpose at the core of Haskoning’s business. He introduced the Purpose Matrix — a tool that looks at every project through its impact on climate change, biodiversity and natural systems, resources and circularity, social value and equality, and safety and well-being. He also led a rethink of how profits are shared: increasing profit-sharing for employees and committing more than 10% of annual profits to long-term research into climate and water technology. Jasper believes that focusing on purpose also delivers strong business results — and that mindset drives sustainable value for the company and society.